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Area Sales Manager

Hyderabad, Bengaluru, Amritsar/Ludhiana, Chandigarh, Nagpur, Ahmedabad, Pune

Purpose of the role

Responsible for driving sales of Surehab clinical services through promotion of prosthetic, orthotic products,
and services to HCPs in the designated sales territory.
Drive awareness and adoption through promotional activities in the designated territory/accounts.

Also be responsible for primary sales of O&P online products involving bracing and support, prosthetic and
orthotic components, materials and consumables through managing and expanding the distributor network.

This role reports to Sales Manager/ Regional Sales Manager


Strategic Imperatives
Retain & Grow the yield of Prescribers of Surehab (HCPs)
Grow the prescriber base of Surehab Clinical Services
Grow the Distributor Network of O&P online
Monthly account wise planning of secondary sales leading to primary sales for their territory accounts
Weekly planning for coverage and calls
Monthly and quarterly sales forecast for defined territory
Quarterly activity planning – brand building and customer engagement
Drives adherence to Sales Force KPIs, call average, customer coverage, working days, lead trackers, secondary
sales, and product demonstrations
Implementation of Marketing strategy and activities
Identify and drive business development initiatives in the current / new accounts including training and
education of distributors
Ensure speedy and adequate availability of products in key accounts
Competition & Market Mapping
Track and gather market data, number of indicated surgeries, and analyze competitor activities

Key metrics

Achievement of monthly secondary sales target for Surehab clinic services and primary sales target for O&P
Collections of the Accounts Receivables
Alignment to quarterly activity plan
Adherence to marketing strategy
Adherence to developmental plan and training calendars

Key Competencies

Strive for Results
Commit to Customers
Act for Change
Cooperate Transversally
Consultative Selling
Lead Generation & Lead Management
Product, Therapy, Competitor knowledge
Strategic key account management
Work with marketing team to drive execution of campaigns and activities

Key Collaborators

Regional Sales Manager
Marketing Team
Clinical Team


Territory Performance
Key Account planning & performance
Activity planning & execution
Key Opinion Leader and Key Business Leader engagement
Learning and Development

Minimum Educational Qualification

Graduate in any stream (preferably science)

Relevant Work Experience

Minimum years of experience – Minimum of 3 years in pharmaceutical / hospital & clinic/ medical devices/
diagnostics services


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Surehab Healthcare
G9, Srinivasa Towers, Teachers Colony, Greenlands, Begumpet, Hyderabad, Telangana - 500016

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